In the areas of Public Health, Healthcare, and Epidemiology, Onolytics is an ideal solution to add ethnic classification data to various types of patient data:

  • Patient Records
  • Hospital Admission Records
  • Morbidity/Mortality Databases

Some of our Healthcare clients have included:

  • National Health Service (NHS) Trusts in the UK
  • NHS Scotland
  • Public Health England
  • Public Health Wales
  • British Columbia Cancer Agency
  • Oxford University Hospitals
  • Birmingham Women’s NHS
  • Lothian NHS Trust
  • Glasgow & Clyde NHS Trust
  • Health Protection Agency
  • London School of Hygiene and Tropical Medicine
  • University of Leeds – Epidemiology Department
  • British Columbia Center for Disease Control
  • SEIU Healthcare

Some of these applications of Onolytics have been published in published in peer reviewed academic journals

In a multicultural world, understanding ethnicity of customers is crucial for business and marketing decisions.  Onolytic’s data can enhance your market research and help you to:

  • Better understand customer behavior and buying preferences
  • Target marketing campaigns to appropriate consumers
  • Design and market products and services to target ethnic groups
  • Measure effectiveness of marketing campaigns by ethnic classification
  • Measure social media engagement
  • Measure and adjust communications channels to reach desired markets
  • Measure progress towards creating expanded markets for products and services

The success of Onolytics classification has been enhanced by robust academic validation in many fields of scholarly research including:

  • Computer Science and Social Media
  • Economics, Entrepreneurship and Management
  • Public Health, Epidemiology, and Healthcare
  • Politics and Elections
  • Discrimination in Education and Housing

Many of these applications have been published in peer reviewed academic journals independently validating the value of Onolytics.


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