Understand your population better.
Classify ethnicity in users/customers records.

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Organizations have a growing need to understand the ethnic diversity of the people they serve. However, this task is extremely dificult, since predicting ethnicity it’s a complicated and messy task.

Do you have a database that needs to be segmented by ethnicity? Wish you had asked a person’s ethnicity in the first place? Too late or impossible to go back and ask?

Onolytics Can Help

Onolytics proprietary algorithm classifies any list of names by the most probable ethnic origin of the person’s full name.

By applying our simple to use tools, within minutes you can quickly identify the ethnic origin of your entire population using only their first name and surname. The results are very impressive once you aggregate them up to groups of customers, users or patients.

The classification is probabilistic and we also provide a score representing how confident we are in each of the individual assignments.

Onolytics in Action

Get the ethnicity of a name

Some of our clients